Everyone’s talking about their brand!
From Nike to my very talented colleagues (soon to be ex-coworkers) in consulting!
tbh.. I probably still can’t tell you what exactly a brand is 🙁
Although I’ve spent the last few years thinking about what our brand should be about..without even knowing that’s what I was doing.
I’ve had a few revelations:
- Storytelling is at the centre of anything you do. Story >>>> Aesthetic (but we care about aesthetic)
- Anything we’re doing has to be better than anyone else doing anything remotely close
- It HAS to look like there was effort put into it. Let’s try hard!! MAXIMALISM (Example)
- Magic combo: Extremely authentic & extremely well produced. The product should look and sound polished and refined.
Anything that is posted for the public should align with how we see oUr bRaNd..
So…maybe pivot time for Orasis (Or whatever we end up calling it).
I’m doing one channel bruh!
ANd maybe a history one. Should be easy to run:
- Pick a themes that are loosely related:
- biographies of famous criminals
- famous assassinations
- famous government scandals, and more
- All videos will be summaries of books (we will make it very clear that we summarize books here)
- Define aesthetic:
- Clips from obscure movies, shows, that convey the vibe
- historical looking fonts, graphics (but keep minimal)
- Scriptwriting has to be amazing (Pick books that already exist):
- Use systems we will create (I’ll add link when we have it)
- Maybe can hire someone to use the system and build the script
- Recording would need to be figured out. (This needs personality)
Yeah it turned into my personal notes towards the end but it’s something
