Written by Utkarsh Anand, a Personal Branding and Marketing Expert: Learn more
Are you thinking of selling digital products on Etsy? Trying to decide what to sell?
We have done some serious research to bring you a list of the top 50 best-selling digital products on Etsy.
Etsy is an e-commerce platform that connects independent sellers with people looking to buy unique items. It’s a platform that many artists and creators use to sell their products.
Digital products have seen a big increase in interest and sales on all platforms. And Etsy offers the perfect opportunity for you to sell digital products and make some extra income.
Is Selling Digital Products on Etsy Profitable?
Absolutely! Selling digital products can be a very profitable venture on Etsy.
Digital products are unique because you can create them once and sell them over and over again.
It may sound simple but it’s not easy. If you want to start selling digital downloads you will have to find a way to stand out in the market by studying your competition and recognizing trends.
Digital products are a great way to start your Etsy shop without a big investment. To sell digital files, you don’t need to worry about manufacturing, shipping, packaging, etc.
This allows you to keep your expenses down and profit up.
It is a great opportunity for young entrepreneurs to start an Etsy store and dabble in business.
Best Selling Digital Products on Etsy
Printable Wall Art: Elegance for Your Space
Selling digital downloads like prints, posters, inspirational quotes, abstract designs, etc can be an amazing idea.
You can turn this into a very profitable venture if you can stand out from the crowd and create art that people are willing to spend money on. It is very important to separate yourself from your competitors because it is easy to sell digital products. And many people are trying to do so with mediocre products.
So, to actually sell your digital printables you will have to make sure that you have something unique!
You can use AI art generators like Dezgo to create amazing printables to sell.
Digital Planners: Organize Your Life Digitally
Digital planners such as monthly Calendars, habit Trackers, budget Planners, etc. are great products that people find useful.
You can create printable planners with unique elements such as specific themes that are popular to attract buyers.
Clipart and Graphics: Fuel Your Creative Projects
If you’re a graphic designer you may create clipart and graphic design that other artists can use for their projects.
Many graphic designers like to start with templates that they can build upon for their own projects.
Digital Invitations: Making Celebrations Special
Many people look for ideas for their wedding Invitations, birthday party invites, baby shower templates, etc. You can sell digital downloads for such products in your Etsy shop.
Sewing Patterns: Stitching Up a Storm
Sewing patterns like floral embroidery, geometric designs, animals, nature, etc. are another popular category of digital products that people buy.
Digital art prints of sewing patterns can be a great niche idea for building a focused brand.
SVG Files: Craft with Precision
SVG files for digital stickers, t-shirt designs, monograms, etc. are a popular product.
Targeting this category for niche markets such as memes, anime, celebrity faces, etc. could be a great idea!
Resume Templates: Help Buyers Land Their Dream Job
Digital templates for resumes are something many can benefit from. Creating an effective resume is a daunting task and many prefer to start with a template.
Creative resume templates and cover letter templates are extremely handy for job applicants and they are willing to spend money to get their dream job.
Photography Presets: Elevate Your Instagram Game
Photographers, influencers, and models are always looking for presets for their photo campaigns.
Lightroom photo presets is a popular category among such audience and can result in tons of sales.
Digital Wrapping Paper Patterns
The gift-wrapping industry globally was valued at $ 15.1 Billion in 2018 and it has only grown since.
Digital wrapping paper patterns are a great product to sell on Etsy.
Ebooks and Guides: Knowledge at Your Fingertips
Ebooks have grown in popularity tremendously over the years. And many people are choosing to buy ebooks instead of physical ones.
You can create digital recipe books, self-help guides, and travel journals.
Social Media Templates: Up Your Branding Game
Social media templates are extremely popular with marketers, influencers, and social media managers.
Growing an audience and marketing on social media platforms requires people to post often and using templates can make their life much easier.
Digital Scrapbooking Kits: Preserve Memories Digitally
Scrapbooking is hugely popular in different niches. You can target them using different types of scrapbooking kits, for example, vintage kits, family memories, and travel scrapbooks.
Wedding Templates: Creating Unforgettable Moments
You can sell templates for weddings as packages that include printable wedding invitations, seating charts, wedding programs, etc.
Couples planning their wedding can benefit from such packages as it can reduce the amount of work they need to do or money they need to spend to create these.
Logo Design Templates: Brand Your Business
Editable logo designs are great for designers to start with for their own projects. For example, minimalist logos, vintage logo kits, watercolor logo elements, etc.
Cross-Stitch Patterns: Needlework Artistry
You can create digital products like cross-stitch patterns that buyers can print out and use for their craft projects. It can be a huge hit with an artsy audience.
PowerPoint Templates: Presentation Perfection
Powerpoint templates can be great digital products to sell. You can create templates for business presentations, creative slides, pitch decks, etc.
Digital Downloads for Kids: Educational Fun
Digital products for kids is another great niche you can target. You can sell products like coloring pages, activity sheets, learning worksheets, kids’ ebooks, etc.
Printable Greeting Cards: Personalized Messages
You can sell printable greeting cards like birthday cards, thank you notes, holiday greetings, etc.
Digital Art Brushes: Enhance Your Creativity
You can also sell digital art brushes to artists. Some examples are: procreate brushes, photoshop brushes, and watercolor brushes.
Illustrator Templates: Vector Artistry
Templates for Adobe Illustrator are another digital product that can be successful. You can sell logo designs, infographics, business cards, etc.
Instagram Covers: Aesthetic Storytelling
You can also create graphics, covers, or filters for Instagram. Small business owners can benefit greatly as they don’t have the time and resources to create these from scratch.
Printable Planner Stickers: Staying Organized in Style
Planners are a popular product, as more and more people are focussing on productivity. You can sell weekly planner stickers and productivity stickers.
Website Templates: Build The Perfect Websites
Website templates can prove to be one of the best Etsy digital product ideas. You can sell templates for websites that people can customize to fit their brand.
What is a Digital Product?
A digital product is a product that can exist and be distributed in digital or electronic form.
Often digital products are created digitally but it can also refer to a product that was created in the physical world but is being distributed digitally. For example, a photograph and digital prints of a painting.
You can also turn these digital products into physical products. People often buy paintings and illustrations as digital files and print them out for wall art or other purposes.
Creating digital products and selling them online may sound like an easy task. But if your goal is to build a sustainable business you need to work on your branding and make sure your buyers are receiving a great experience.
Final Thoughts
Etsy’s thriving digital marketplace offers a great opportunity for creatives to monetize their crafts.
Whether you’re looking to spruce up your home, enhance your digital presence, or dive into a new creative project, these digital products on Etsy are your gateway to a world of inspiration.
Happy shopping and creating!
Best Selling Digital Products on Etsy: Frequently Asked Questions
What digital products sell the most on Etsy?
The most popular digital products on Etsy often include printable art, digital planners, SVG files for crafting, digital invitations, and downloadable patterns for various crafts.
However, conducting thorough keyword research for your niche will give you a better idea of what’s popular and where you can compete as a new seller.
Is Etsy worth selling digital products?
Yes, Etsy can be worth selling digital products on if you have unique and high-quality offerings. It provides a platform to reach a large audience interested in digital downloads.
But again, you will have to find a way to stand out and catch your potential buyers’ eyes.
What digital download should I sell on Etsy?
What digital download you sell on Etsy depends on your skills and interests.
Consider printable art, digital templates, planner inserts, fonts, icons, or niche-specific digital products that cater to your target market’s needs and preferences.
