Written by Utkarsh Anand, a Personal Branding and Marketing Expert: Learn more
Are you running an Amazon business? Or are you new to this and trying your hand at selling products on Amazon? No matter where you are in your Amazon Journey, PPC ads are something you have to master to succeed!
Are you attempting to boost sales by optimizing your Amazon Ads? Choosing the best tool to achieve this might be difficult with so many options available.
In this post, we’ll examine the best Amazon PPC software (both paid & free tools) on the market and assist you in choosing wisely to enhance your marketing plan.
What is Amazon PPC Software?
Amazon PPC software are tools that you can use to conduct keyword research and develop an ad strategy for your brand and products.
Marketers use these tools to find new opportunities and optimize they way they are promoting their current products.
PPC tools built specifically for Amazon provide you real-time data on trends on the Amazon platform. If you are looking to sell products and build a brand on Amazon, PPC tools are a must-have for your strategy.
How I Evaluated Amazon PPC Software
I have spent years using different software to optimize aspects of my business. When I write reviews for this blog, I usually spend hours researching tools that offer the best value to its users.
Then I do a deep dive into the tool to test its features and learn how to get the best results out of them. I then evaluate the tools against the criteria I have set for that specific type of tool and take notes to then write an unbiased review.
For this article, I tested these tools one by one, and evaluated the following:
- Features offered
- Ease of use
- Pricing
What Are the Best Amazon PPC Software Options in 2023?
Sellics/Perpetua Amazon PPC Tool
Overview:
Sellics is an all-in-one software platform that offers a range of features to help sellers manage their Amazon business. Perpetua Amazon PPC Manager tool provides comprehensive data analysis and optimization suggestions to help increase ROI and drive more sales.
Highlights:
- Provides a holistic view of your Amazon business performance
- Offers real-time PPC analysis and optimization suggestions
- Includes a profit dashboard to track revenue and expenses
Pricing:
Sellics offers three pricing tiers starting at $57 per month, with a free 14-day trial available.
Helium 10
Overview:
Helium 10 offers a suite of tools designed to help Amazon sellers grow their businesses. Its Ads tool provides in-depth analytics and optimization recommendations to help boost your PPC campaigns.
Highlights:
- Offers comprehensive keyword research tools for PPC campaigns
- Provides detailed analytics and optimization recommendations
- Includes a range of other tools for Amazon sellers, including product research and inventory management
Pricing:
Helium 10 offers four pricing plans starting at $37 per month, with a free plan available.
Jungle Scout
Overview:
Jungle Scout is an all-in-one Amazon seller platform that includes a range of tools for product research, inventory management, and PPC campaigns. Its Advertising tool provides detailed data analysis and optimization suggestions to help increase your Amazon PPC performance.
Highlights:
- Offers a range of tools for Amazon sellers, including PPC campaign management
- Provides detailed data analysis and optimization recommendations
- Includes a product research tool to help find profitable products to sell
Pricing:
Jungle Scout offers three pricing tiers starting at $49 per month, with a free trial available.
Ad Badger
Overview:
Ad Badger is a software platform designed specifically for Amazon PPC advertising. Its tool offers automatic bidding, ad optimization, and detailed data analysis to help increase your Amazon PPC campaign performance.
Highlights:
- Offers automatic bidding to help optimize your campaigns
- Provides detailed data analysis and optimization suggestions
- Includes a range of other tools to help manage your Amazon PPC campaigns
Pricing:
Ad Badger offers three pricing tiers starting at $67 per month, with a free trial available.
PPC Scope
Overview:
PPC Scope is an Amazon PPC management tool that helps you optimize your PPC campaigns and maximize profits. It provides valuable insights into your campaigns, allowing you to track your performance and adjust your strategies accordingly.
Highlights:
- Advanced analytics and reporting tools to track your campaigns’ performance
- Keyword research and optimization tools to identify the best keywords to target
- Campaign management and automation features to save you time and effort
- Integration with Amazon Advertising to streamline your advertising efforts and optimizing your ad spend
- Dedicated customer support team to assist you with any issues
Pricing:
PPC Scope offers three pricing plans: Starter ($99/month), Business ($199/month), and Enterprise (custom pricing).
Seller Labs
Overview:
Seller Labs is an Amazon PPC management tool that automates and optimizes your PPC campaigns. It provides valuable insights and suggestions to improve your campaigns’ performance, allowing you to focus on growing your business.
Highlights:
- AI-powered automation to optimize your campaigns for maximum ROI
- Advanced analytics and reporting tools to track your campaigns’ performance
- Keyword research and optimization tools to identify the best keywords to target
- Campaign management features to streamline your advertising efforts
- Integration with Amazon Advertising to simplify your advertising efforts
Pricing:
Seller Labs offers three pricing plans: Starter ($99/month), Business ($199/month), and Enterprise (custom pricing).
Teikametrics
Overview:
Teikametrics is an Amazon PPC management software that helps you optimize your campaigns for maximum ROI. It provides advanced analytics and optimization features to help you make informed decisions and improve your campaigns’ performance.
Highlights:
- AI-powered optimization features to improve your campaigns’ performance
- Advanced analytics and reporting tools to track your campaigns’ performance
- Keyword research and optimization tools to identify the best keywords to target
- Campaign management and automation features to streamline your advertising efforts
- Integration with Amazon Advertising and other marketplaces to simplify your advertising efforts
Pricing:
Teikametrics offers custom pricing based on your business needs.
Zon.Tools
Overview:
Zon.Tools is an all-in-one Amazon PPC management platform that offers features such as automated keyword research, campaign creation, bid optimization, and more. The software is designed to save sellers time and money by simplifying the PPC process and maximizing ROI.
Highlights:
- Automated keyword research and bid optimization
- Campaign creation and management
- Amazon Attribution integration
- Detailed analytics and reporting
- Flexible pricing plans
Pricing:
Zon.Tools offer three pricing plans: Starter ($49/month), Professional ($99/month), and Enterprise (custom pricing). Each plan offers different features and capabilities, and there is a 14-day free trial available.
SellerApp
Overview:
SellerApp is an Amazon PPC management software that offers features such as automated keyword research, campaign optimization, and bid management. The platform is designed to help sellers increase their sales and profitability by optimizing their PPC campaigns.
Highlights:
- Automated keyword research and bid optimization
- Campaign performance analysis and optimization
- Negative keyword discovery and management
- Search term analysis and management
- Competitor analysis and tracking
Pricing:
SellerApp offers four pricing plans: Starter ($99/month), Growth ($199/month), Professional ($299/month), and Elite (custom pricing). Each plan offers different features and capabilities, and there is a 7-day free trial available.
Downstream
Overview:
Downstream is an Amazon advertising analytics and optimization platform that helps sellers and agencies to automate their Amazon PPC campaigns. With its AI-powered technology, Downstream provides real-time data insights and actionable recommendations to improve your advertising performance.
Highlights:
- Automate your Amazon PPC campaigns with AI technology
- Get real-time data insights and recommendations to optimize your advertising performance
- Monitor your advertising spend and track your ROI
Pricing:
Contact sales for pricing options.
Viral Launch
Overview:
Viral Launch is an all-in-one Amazon seller platform that offers a range of tools and services to help you grow your business on Amazon. Its PPC management tool, Kinetic, uses advanced algorithms to optimize your PPC campaigns and increase your sales.
Highlights:
- Optimize your Amazon PPC campaigns with advanced algorithms
- Use keyword research and product targeting to improve your advertising performance
- Get access to real-time data and analytics to track your results
Pricing:
Starts at $199/month for the Kinetic PPC management tool.
Conclusion:
Choosing the best Amazon PPC software for your business can be a challenging task.
However, by considering the features outlined above and researching the top options in the market, you can find the software that best meets your needs and helps you drive more traffic and sales to your Amazon listings.
Best Amazon PPC Software: FAQ
Q: What is Amazon PPC Software?
A: Amazon PPC software refers to a tool or platform that helps Amazon sellers manage and optimize their pay-per-click (PPC) advertising campaigns on Amazon. It automates the process of creating, managing, and optimizing Amazon PPC campaigns to increase sales and revenue.
Q: What features should I look for in Amazon PPC software?
A: Look for software that offers advanced campaign optimization tools, keyword research and analysis, real-time performance analytics, automated bidding strategies, A/B testing capabilities, and integration with Amazon Seller Central.
Q: How much does Amazon PPC software cost?
A: The cost of Amazon PPC software varies depending on the features offered and the size of your business. Some software options offer a monthly subscription fee, while others charge a percentage of your advertising spend.
Q: How do I choose the right Amazon PPC software for my business?
A: Choose Amazon PPC software based on your specific needs and budget. Consider factors such as the size of your business, the complexity of your advertising campaigns, the level of automation you require, and the features offered by the software.
Q: Can Amazon PPC software help me save money on advertising costs?
A: Yes, Amazon PPC software can help you save money on advertising costs by optimizing your campaigns for maximum performance and ROI. Automated bidding strategies, targeted keyword research, and real-time performance analytics can help you minimize wasted ad spending and maximize conversions.
Q: Do I need any technical expertise to use Amazon PPC software?
A: Most Amazon PPC software is designed to be user-friendly and intuitive, requiring little to no technical expertise. However, some software options may require a basic understanding of PPC advertising principles and Amazon’s advertising platform.
Q: How can Amazon PPC software improve my advertising campaigns?
A: Amazon PPC software can improve your advertising campaigns by providing real-time performance analytics, automating keyword research and bid optimization, and identifying high-performing keywords and ads.
You can use this data to create your SEO strategy to rank for the correct keywords. This will eventually lead to increased sales, higher conversion rates, and lower advertising costs.
Q: Can Amazon PPC software help me track my competitors’ advertising campaigns?
A: Yes, some Amazon PPC software offers competitor analysis tools that allow you to track your competitors’ advertising campaigns, identify their keywords and ad strategies, and adjust your campaigns accordingly.
Q: Is Amazon PPC software suitable for all types of Amazon sellers?
A: Yes, Amazon software is suitable for all types of Amazon sellers, from small businesses to large enterprises. However, the specific features and pricing may vary based on the size and complexity of your business.
Q: How easy is it to set up Amazon PPC software?
A: Amazon PPC software is designed to be easy to set up and use, with many options offering step-by-step guides and tutorials. However, the setup process may vary depending on the specific software you choose and your level of familiarity with Amazon’s advertising platform.
Q: Can I use Amazon PPC software with other Amazon seller tools?
A: Yes, many Amazon PPC software options integrate with other Amazon seller tools, such as inventory management software, review tracking software, and product research tools. This allows you to streamline your Amazon seller operations and improve overall business performance.
Q: How often should I use Amazon PPC software to manage my campaigns?
A: The frequency with which you use Amazon PPC software to manage your campaigns may vary based on your specific needs and goals. However, it is recommended to check your campaigns at least once a week to monitor performance and make adjustments as necessary.
Q: Can I use Amazon PPC software for my Google Ads campaigns?
A: No, Amazon PPC software is specifically designed for managing and optimizing PPC campaigns on Amazon. If you want to run Google Ads campaigns, you will need tools specifically designed for Google.
Q: Can I link my Amazon advertising account directly with Amazon PPC software?
A: Yes, most Amazon PPC tools allow you to connect and integrate your Amazon advertising account directly. This integration enables the software to access your campaign data, keywords, and performance metrics, providing you with real-time insights and optimization recommendations.
