5+ Best DIY SEO Software for a Small Business in 2023

Attention bloggers and website owners! Are you tired of paying hefty sums of money to SEO experts to get your website to rank higher on Google?

Then you’ve come to the right place! In this blog, we’ll be sharing with you the best DIY SEO software to help you achieve your goal of ranking higher on Google.

From keyword research tools to on-page optimization software, we’ve got you covered with our comprehensive list of the best DIY SEO software.

So, read on to discover the best tools to help you boost your website’s online visibility and climb up the Google rankings.

Let’s dive in and find out which tools made it to our list!

What is the Best DIY SEO Software to Rank on Google?

• Surfer SEO
• Jasper AI
• Semrush
• Ahrefs Webmaster Tools
• Google Keyword Planner (FREE TOOL)
• Mangools
• Frase
• LowFruits
• SE Ranking
• Keyword Surfer
• Screaming Frog

Surfer SEO

Overview

Surfer SEO is an exceptional SEO tool specifically created to assist bloggers, content marketers, and business owners to enhance their online visibility and search engine rankings on Google.

This software provides valuable insights, recommendations for optimization, keyword research, and competitive analysis to its users.

You can enter keywords into Surfer SEO’s content editor to see related keywords that will help you get higher in the Google rankings.

The tool will also recommend you the right keyword density for your content, hence, optimizing your blogs/articles to get the best SEO results.

Highlights

• Serp Analyzer: Helps you analyze your competition that is currently ranking on the Google SERP and provides suggestions to optimize your content.
• Keyword research: Efficient and location-specific keyword research with a built-in clipboard for target keywords.
• Content Editor: The editor suggests keyword variations, word count, and topics to improve your content as you write, and provides easy export options for collaboration with your team.
• SEO Audit: Convenient SEO Audit tool for easy optimization of old content, with a clear report that highlights SEO metrics and comparisons to the target keyword.

Pricing

Surfer SEO offers a 7-day money-back guarantee and several pricing plans to choose from.

• The Basic plan costs $59/month and includes:
  • 10 articles for the content editor
  • auditing for up to 20 pages
  • keyword research
  • SERP analysis
  • Grow Flow for 2 websites
• The Pro plan is priced at $119/month and includes:
  • 30 articles for the content editor
  • auditing for up to 60 pages
  • keyword research
  • SERP analysis
  • Grow Flow for 2 websites
• The Business plan, priced at $239/month, provides:
  • 70 articles for the content editor
  • auditing for up to 140 pages
  • keyword research
  • SERP analysis
  • Grow Flow for 2 websites.

Jasper AI

Overview

Jasper AI is a writing tool powered by AI that allows the user to create unique copy instantly. Jasper AI can help you create blogs, articles, marketing copy, product descriptions, emails, etc.

The tool also offers integration with Surfer SEO which lets you optimize your content within the Jasper AI interface.

Highlights

• Content Generation: Jarvis can generate content for different purposes by using a few hints (titles, headings, or sentences).
• Document Editor: Jasper offers a Google Doc-like interface to compose, move, format, and add pictures and links on-site.
• Tone of Voice Settings: Set your preferred tone of voice for your content with your own descriptors.
• Plagiarism Checker: Jasper’s integrated plagiarism checker searches for matching text, but it’s not a free feature and users must pay per check.
• Grammarly Integration: Activate the Grammarly toolbar overlay for Jasper-generated content.
• Jasper Templates: Choose from a selection of templates, including product reviews, blog posts, Google Ads, photo captions, and cold emails.
• Jasper Recipes: Create or use existing workflows (recipes) to generate an end product by filling in keywords or hints.
• Content Lookback: Jasper’s lookback feature generates new words with the previous paragraphs and sentences in mind.
• SEO Keywords: Use Jasper’s keyword input tool to add up to three relevant keywords that will be used throughout your piece to increase its SEO rankings.

Pricing

• Boss Mode: Jasper’s Boss Mode plan will let you choose the amount the words you would like and pay accordingly.
  • The plan starts at $49 per month
  • Offers 50,000 words per month
  • 50+ AI templates
  • Live chat support
• Business: The business plan allows businesses to customize their plan and pay for the services they need.

Semrush

Overview

SEMRush is one of the most complete SEO tools on the market. The tool offers a ton of features that go beyond SEO and can help your marketing efforts.

SEMRush is used by many companies such as eBay, Samsung, Forbes, and Booking.com.

It is one of the best tools that offer features to help you every step of the way from doing your keyword research to running your ad campaigns.

Highlights

• Site Audit: Enables users to identify and fix any technical SEO issues on their website, such as broken links or missing meta tags.
• Keyword Research: Allows users to discover high-volume keywords, analyze keyword difficulty, and find related keywords for their content.
• On-Page SEO: Helps users optimize their website content for target keywords and improve their website’s search engine rankings.
• Organic Traffic Insights: Provides users with information on the keywords and landing pages that are driving the most traffic to their website.
• SEO Content Template: Gives users recommendations on how to optimize their content for a specific target keyword based on top-performing pages in SERPs.
• Position Tracking: Lets users monitor their website’s rankings in search engine results pages (SERPs) and compare their performance with competitors.
• Link Building: Provides users with insights on their backlink profile and suggests opportunities to acquire new backlinks to improve their website’s authority and visibility.
• PPC Keyword Research: This tool helps users find profitable keywords for their PPC campaigns and analyze their competition.
• Local SEO: It provides users with data on local search rankings, online business listings, and local competitors.
• Website Ranking Tracking: The tracking feature allows users to monitor their website’s rankings on Google, Bing, and Yahoo search engines.
• Social Media Marketing: The tool provides users with insights into their social media performance, competitor analysis, and content ideas.

Pricing

SEMRush currently offers three tiers:

• Pro: $119.95 per month. Allows up to 5 projects and up to 500 keyword tracking.
• Guru: $229.95 per month. Allows up to 15 projects and up to 1,500 keyword tracking.
• Business: $449.95 per month. Allows up to 40 projects and up to 5,000 keyword tracking.

Ahrefs Webmaster Tools

Overview

Afrefs is the best Keyword Research tool you can find on the market. However, it offers a wide array of features that include site explorer, rank tracking, site auditing, etc. It also offers great insight into any site’s backlink profile.

This is the tool I use for my website, and couldn’t recommend it more.

The data on Ahrefs is frequently updated. It collects this data using crawlers and happens to have the best crawlers besides Google.

Highlights

• Keyword research: You can find keyword difficulty scores and find keyword ideas.
• Rank Tracking: You can track your website’s ranking on different search engines.
• Site Audit: Get insights on your website’s health and find out what issues you need to address.
• Backlink Analysis: You can check your and any other website’s backlink profile.
• Site Explorer: Get insights into any website on the internet. Find out what keywords they are ranking for, how many backlinks they have, and much more.
• Domain Authority: Find out how much authority your website or any other website has to come up with the best SEO strategy.
• SERP Analysis: Get insights into what the SERP (Search Engine Results Page) looks like for any keyword.

 

Pricing

Ahrefs offers 4 pricing plans:

• Lite Subscription: $99 per month. Perfect for small businesses or hobbyists.
• Standard: $199 per month. Perfect for freelancers or SEO consultants
• Advanced: $399 per month. Great for an in-house marketing team.
• Enterprise: $999 per month. Perfect for an agency

Google Keyword Planner

Overview

Google Keyword Planner is a free tool offered by Google Ads that allows users to research and analyze potential keywords for their website or campaign.

The tool offers keyword ideas, historical metrics, search volume trends, and estimates for potential clicks and costs.

It can be a valuable resource for businesses and advertisers looking to optimize their website and target their audience with relevant keywords. And a great place to start if you’re on a tight budget.

Highlights

• Keyword suggestions: This feature provides you with a list of related keywords and phrases based on the seed keyword you enter.
• Historical data: Keyword Planner can show you historical data for search volume trends for specific keywords over time.
• Search volume forecasting: Keyword Planner can predict the search volume for a specific keyword or phrase for a given time period.
• Competitor analysis: The tool also allows you to see the estimated competition level for each keyword, as well as the suggested bid amount for running ads on those keywords.
• Keyword filtering: You can filter out keywords by location, language, search network, and other factors to get more targeted results.
• Ad group ideas: The tool can also generate ad group ideas based on the keywords you enter.
• Customized data range: You can choose a specific date range for the data you want to analyze.
• Cost estimation: Keyword Planner can estimate the cost-per-click (CPC) for keywords you’re interested in bidding on in Google Ads.
• Keyword trends: You can see how search volume for certain keywords has trended over time, helping you make informed decisions about what keywords to target.
• Multiple keyword lists: You can create and save multiple keyword lists within the tool, making it easy to organize and manage your research.

Pricing

Google Keyword Planner is completely free to use. You can access it by creating a Google Ads account.

Mangools

Overview

Mangools serves as the definitive SEO tool for both website owners and digital marketers. It offers a comprehensive bundle of tools including keyword research, site analysis, SERP checker, backlink analysis, and rank-tracking features. 

An easy interface and navigation make for a favored choice. Furthermore, Mangools Academy furnishes an abundance of articles and video tutorials to assist you in gaining a deeper understanding of the tools and enhancing your optimization strategy.

Highlights

• Keyword Research: It helps find keywords with high search volume and low SEO difficulty with much more accuracy than the rest.
• SERP Analysis: Analyze keyword ranking potential and evaluate the effectiveness of your SEO efforts with search results, CTRs, and 45+ metrics. Covers 52k+ locations.
• Rank Tracking: Set up daily rankings in 30 seconds, share interactive reports, receive alerts for changes, and schedule custom reports.
• Backlink Analysis: Avoid multiple browser tabs and view link previews in the tool. Filter through backlinks quickly to find the best ones.
• SEO metrics and Insights: Use SEO metrics, link profile insights, and popularity metrics to analyze competitor performance and enhance your own SEO strategy.

Pricing

Mangools offers three categories with monthly and annual payment plans.

• Mangools Basic plan at $29.99 per month 
• Mangools Premium plan at $44.90 per month 
• Mangools Agency plan at $89.90 per month

You can save up to 35% or more with annual payment plans depending on the offer available.

DIY SEO Software: Frequently Asked Questions

Q: What is DIY SEO software?

A: DIY SEO software refers to software tools that website owners and bloggers can use to optimize their websites for search engines. These tools allow users to perform various SEO tasks, such as keyword research, competitor analysis, on-page optimization, link building, and more.

Q: Why should I use DIY SEO software?

A: Using DIY SEO software can help you save money on SEO services while still achieving higher rankings on search engines. These tools give you greater control over your website’s optimization and allow you to make informed decisions based on data and insights.

Q: Can I use DIY SEO software if I have no experience in SEO?

A: Yes, most DIY SEO software is designed to be user-friendly and intuitive, making it accessible to beginners. Additionally, many software tools offer tutorials, training, and support to help users get started.

Q: What are the benefits of using the best DIY SEO software?

A: The best DIY SEO software can help you optimize your website for search engines, increase organic traffic, improve website visibility, and boost your website’s rankings on search engine results pages (SERPs). Additionally, these tools can save you time and money by automating SEO tasks and providing data-driven insights.

Q: Are DIY SEO software tools expensive?

A: DIY SEO software tools come in a range of prices, from free to several hundred dollars per month. However, many affordable and effective options are available, making it possible for website owners on a budget to access these tools.

Q: Do copywriters need SEO tools?

A: If you have a copywriting business, SEO tools can be of great help to you. SEO software can help you write content that is more optimized for Google’s search engine. This is a valuable skill and as a copywriter, you can charge more for SEO content.

Q: Can I use DIY SEO software to guarantee a #1 ranking on Google?

A: No, it is not possible to guarantee a #1 ranking on Google or any other search engine. SEO is a complex process that involves various factors, such as competition, user intent, and algorithm updates. While DIY SEO software can help you optimize your website, it cannot guarantee specific rankings.

Q: How do I choose the best DIY SEO software for my website?

A: To choose the best DIY SEO software for your website, consider your budget, goals, and level of expertise. Look for software that offers features that align with your SEO strategy and that provide reliable data and insights. Additionally, read reviews and compare different options to find the best fit for your needs.

Q: Can you use SEO tools for high-ticket digital marketing?

A: Yes, SEO is a big aspect of high-ticket digital marketing. SEO tools can help you generate traffic through Google searches and build your audience.

In Conclusion

Optimizing your website for search engines is crucial for improving your online visibility and driving organic traffic. DIY SEO software provides a cost-effective solution for you to take control of your website’s optimization and rank on Google’s SERP.

In this blog, we’ve shared our top picks for the best DIY SEO software to help you achieve your SEO goals in 2023. From keyword research to on-page optimization to link building, these software tools offer a range of features to suit different needs and skill levels.

It’s important to note that while DIY SEO software can automate tasks and provide valuable insights, it’s crucial to approach SEO with a strategic mindset and a focus on creating high-quality content that meets user needs.

By combining the power of DIY SEO software with a solid SEO strategy and a commitment to providing value to your audience, you can achieve long-term success on search engines and grow your online presence.

If you are new in your business journey and looking for some ideas to get your creative juices flowing, check out this Master-list of proven business ideas you can start on the internet.