Written by Utkarsh Anand, a Personal Branding and Marketing Expert: Learn more
A strong personal brand can help you stand out no matter what field you are in. Whether you’re a professional, starting a business, or anyone looking to stand out from your competition, building a personal brand is essential.
Your branding statement is crucial to your overall branding as this is what your audience sees at first.
But we know that coming up with the perfect representation of your brand can be difficult. So, let’s look at some real examples of unique brand statements to get you inspired!
We have put together a list of 17 solid Personal Brand Statement Examples to get you in the groove.
What is a Personal Brand Statement?
You can think of your brand statement as your introduction at a party, but on steroids. It is a concise but memorable summary of you that tells your audience what you do, who you do it for, and how you do it.
It should describe what sets you apart from others and how you can provide value to your viewers.
Your personal brand statement should be eye-catching but also should intrigue the reader to want to learn more about you and what you do. It can be front and center on your social media, resume, website, etc.
Your brand statement is often your first impression and can be a deciding factor in whether your target audience takes the action you want them to. In online marketing, brand statements are often used along with a call to action to persuade the viewers to take a certain action.
This means crafting an awesome branding statement is extremely important and you should give it your best.
Especially, in the digital age solid branding is critical if you are looking to leverage digital marketing to grow your business.
So let’s look at some of the personal branding statements that we found to be impactful!
Best Personal Brand Statement Examples
If you look around, there are plenty of great examples of personal brand statements. Here are some of our favorites:
1. “Find your why with Simon” – Simon Sinek
Simon Sinek is an acclaimed author who has helped a ton of people discover their true purpose through his work.
His brand statement gives you a little snippet of what you can expect from him. If you are familiar with his work you will know exactly what this means. But if you are not, you may get an idea but will also be intrigued to know a bit more.
Highlight: Keep it short and hammer on what you stand for!
2. “Create a Business and Life You Love” – Marie Forleo
Marie Forleo is an entrepreneur and author. Most of her work revolves around helping other entrepreneurs achieve success in business. Her personal branding statement tells you exactly what she does.
This statement is very true to her personal brand as this is what she has done with her life and career. It also sparks a sense of aspiration in the reader’s mind. Who doesn’t want a business and life they love?
Highlight: Speak to your audience’s emotions and aspirations.
3. “Unleash the Power Within” – Tony Robbins
Tony Robbins is an author and life coach that has worked with many notable names. He has centered most of his efforts around helping individuals or organizations reach their full potential.
“Unleash the power within” is an extremely potent statement. It is universally appealing as no matter who you are and what stage you are in your life, this is something you would want to be able to do.
Highlight: Keep your statement relatable. Speak to your audience’s raw emotions.
4. “Making wisdom go viral and inspiring people to live their best lives” – Jay Shetty
Jay Shetty is an author and a very successful social media personality. He become a monk at the age of 21 and spent the next three years of his life living a monk’s lifestyle.
Jay has written books about mindfulness and the monk mindset. He says that his mission is to make wisdom go viral and he is doing exactly that. His brand statement is a great example of a simple statement that aligns with his values and sticks with his readers.
It is clear that he is aligning his learnings as a monk with his skill as a media personality to get his message to his audience.
Highlight: Wisdom and viral are not words you typically see being used together. This is what makes it memorable.
“Seth Godin is an author, entrepreneur, and most of all, A teacher” – Seth Godin
5. “Helping individuals and businesses 10X their success through sales and mindset” – Grant Cardone
6. “Navigating the future of work and helping you find success on your terms” – Girlboss
7. “Hi, I’m Jessica and I turn blogs into revenue machines” – Jessica La
8. “Closing The Gap Between Content Creators And AI” – Eddy Balle
9. “Scale Your Influence and Make Money Online” – Adam Enfroy
10. “Do you want more traffic?” – Neil Patel
Neil Patel is a serial entrepreneur and is touted as one of the leading marketing experts in the industry.
His personal brand statement is a simple one but definitely catches the viewers’ attention. There is no fluff. When you see it, you know exactly how Neil can offer value.
It’s a bold brand statement but when you have a body of work like Neil, you deserve to flex those muscles.
Highlight: Confidence is key. But you have to be authentic.
11. “I do deep-dives on nerdy business stuff and go viral on Twitter sometimes.” – Shaan Puri
Shaan Puri is an entrepreneur, podcast host, and Twitter personality (he makes it look cooler than it sounds). He has worked on various startups and sold them and has established himself as a force in the business world.
His brand statement is a great example of putting a certain side of your personality out there that helps you in your mission. He is embracing being a nerd and putting it out there for the whole world to see.
Maybe there isn’t a lot of social credit in being a nerd for a regular person. But in the business world, his personal brand is right on the money.
Highlight: Embrace the side of your personality that makes you stand out even though it may not be the most conventionally appealing quality.
12. “Buying, starting, and investing in wonderful internet businesses since 2006” – Andrew Wilkinson
13. “Empowering entrepreneurs to build successful businesses in the digital age” – Gary Vaynerchuk
14. “I’m a researcher, storyteller, and (currently enraged) Texan who’s spent the past two decades studying courage, vulnerability, shame, and empathy.” – Brené Brown
15. “Elevating consciousness and promoting holistic well-being through the mind-body-spirit connection.” – Deepak Chopra
How to Create an Effective Personal Brand Statement
Crafting a good brand statement doesn’t have to be as intimidating as attempting a double backflip. In fact, it can be a fun process and you can learn a ton about yourself while doing so.
So, let’s dive into the steps to create a personal brand statement that will make heads turn and hearts skip a beat.
Step 1: Unleash Your Inner Superpower
Think about what makes you as unique as a unicorn in a sea of horses. What are your strengths, passions, and areas of expertise?
Maybe you’re a coding wizard, a master of spreadsheets, or a maestro of social media. Embrace your inner superpower and let it guide your brand statement.
Step 2: Embrace Your Quirks (They’re Awesome!)
We all have quirks that make us stand out from the crowd, like having a collection of novelty socks or an uncanny ability to impersonate celebrity voices.
Embrace those quirks and let them add flavor to your brand statement. After all, life would be pretty boring if we were all cookie-cutter clones.
Step 3: Get to the Heart of It
What’s the core purpose driving your brand? What change do you want to bring to the world?
Whether it’s empowering others, promoting sustainability, or spreading laughter like confetti, get to the heart of what fuels your passion and make it the beating heart of your brand statement.
Step 4: Mix in a Dash of Personality
A personal brand statement should reflect your true self, so don’t be afraid to infuse it with your unique personality. Whether you’re witty, compassionate, or bursting with enthusiasm, let your personality shine through.
Make your personal brand creative by utilizing other media like headshot images, videos of your work, speaking, etc.
Remember, you want people to feel like they’re having a delightful conversation with you, not reading an instruction manual.
Step 5: Keep it Short, Sweet, and Memorable
In a world filled with information overload, attention spans are shorter than a hamster’s morning jog. So, keep your own personal brand statement concise, sweet, and oh-so-memorable.
Aim for a single sentence that packs a punch and leaves a lasting impression. Think of it as the perfect bite-sized snack that leaves everyone craving more. You can leverage AI marketing tools like personal branding statement generators to help you craft this statement and catch your readers’ eyes.
Step 6: Let Your Brand Statement Shine
Now that you’ve created a show-stopping brand statement, don’t hide it under a rock. Share it proudly on your website, social media profiles, business cards, and anywhere else your personal brand takes center stage.
Let your statement be the guiding light that leads people straight to the remarkable brand that is you.
Bonus: Hire a Branding Consultant. Maybe?
If you are pretty far along in your entrepreneurial journey and think that building a solid personal brand will take you to the next level you can try to outsource.
Hiring a branding consultant may be the way to go if you can afford it. It may not be for everybody as these services can get pretty expensive. But if you are looking to get results
Wrapping it Up
Thinking about your “personal brand” when you’re still early in your career or still haven’t entirely decided where you want to go in life can be overwhelming.
But the best part is your brand can evolve as you evolve as a person. A personal strong brand is a great thing to have but you must also realize that it has to be true to who you are for it to work.
So, take some pressure off yourself as this isn’t something you have to feel tied to. All the examples you have seen above have gone through tons of reiterations and so can you.
We hope that these personal brand statement examples gave you some insight into how you should approach your brand. Take a deep breath and get started!
