Written by Utkarsh Anand, a Personal Branding and Marketing Expert: Learn more
Are you wondering what the best way is to put your Instagram on a business card?
We have done some research and conducted tests to find out how you can add your Instagram info to a business card for the best results.
Nowadays, networking often starts with a quick exchange of contact information. It could mean exchanging a business card physically or digitally. But if you are an individual or business that can benefit from people checking out your Instagram page, you have come to the right place!
So let’s dive in and find out how we can make the most of your business cards!
Why Should You Add Your Instagram to Your Business Card
Well, the answer to this question is simple! To get more visibility for your brand or business.
But putting your Instagram front and center when networking with potential customers will have tons of advantages. Some of the major advantages of adding your Instagram profile to business cards are:
Enhancing Online Presence
Putting your Instagram handle on your business card will make it much easier for potential contacts to follow you on this social media platform.
Great for getting more Instagram followers!
Funneling more viewers to your Instagram along with a solid content strategy can do wonders for your business. Higher engagement will boost your online presence and spread brand awareness.
Showcasing Portfolio
Many individuals and businesses use their Instagram as their portfolio to showcase their work and projects.
Adding your Instagram to your business card is a great way to get potential clients to view your portfolio. This gives them a glimpse of what you do and how good you are.
Perfect way to get your clients warmed up to purchase a product or service.
Building Personal Connections
If you’re someone who uses their Instagram account to share more than just your business, it’s a great way to connect with others on a personal level.
If they can see your hobbies, interests, and what you do besides your business they will feel more connected to you. And people prefer to work with individuals they feel like they know.
Great for business 😉
Best Ways to Display Instagram on Business Cards
When you add your Instagram info to your business card, you want to make it super easy for the viewer to actually open your Instagram.
Here are some of the best ways you can do it!
Instagram QR Code
In our humble opinion, the best way to get potential customers to your Instagram is by adding a QR code to your business card.
There are a few advantages of using a QR code. It is definitely eye-catching plus you can get creative and make it more attractive. Also, the viewer just needs to scan it to visit your Instagram.
You can get your unique QR code by navigating to your profile on the Instagram app.
Instagram Handle with Instagram Logo
Your Instagram handle or Instagram username is how you find your account on the Instagram platform.
If you want to add your handle to the business card, you can also add the Instagram icon beside it to direct more attention.
Remember, it’s about making sure that the person looking at your business card actually wants to open your Instagram.
Instagram logo alongside a solid call-to-action makes it much more persuasive and increases your conversion rate.
Full Instagram URL
Your Instagram URL is also unique to your account. It’s basically your handle added to the Instagram URL. This is what it usually looks like: www.instagram.com/YourHandle.
The advantage of the full URL is that you can open it on any device on a web browser.
If your contact has just your username, they will need to enter it in the app. You don’t need to have the Instagram app to access an account using the full URL.
Remember, the amazing image processing in smartphones these days makes it very easy to take a picture of a physical business card and visit a URL printed on it.
Instagram Account Name
Your Instagram name is another way to find your account on the app. However, it’s not unique and others can share the same name as you.
So, adding your Instagram name may not be a terrible idea but remember that you have limited space and you should make the most of it.
If you do have space, adding it in addition to the Instagram logo and your Instagram handle can be beneficial. Your main objective here is to make it easy for the viewer to find your account.
Add Your Instagram to Digital Business Cards
Digital business cards have become extremely popular these days. They make it extremely easy for people to network and share their information.
It is basically a virtual business card that allows you to add social media icons with links to direct users to your accounts.
You can share a digital business card via text, email, NFC tap, or QR code scan. They offer the perfect blend of online and offline marketing as you can meet someone in person and seamlessly direct them to your social media.
Here are some of the best Digital Business cards that we’ve reviewed:
Examples of Instagram on Business Cards
If you’re a business owner business cards are something you want, to make life easier for yourself.
Adding your Instagram to your business card definitely gives it some flare. So, let’s look at some examples of how you can make it eye-catching and drive people to your Instagram.
Here are some examples of people incorporating their Instagram information into business cards:
Instagram Logo Alongside QR Code
This is a great example of a business where the business’s Instagram is front and center. A business card like this is mainly aiming to direct the user to Instagram.
You can also add further information if you’d like at the back of this card.
Social Media Icons and Handle
This is an example of a business car containing an Instagram handle and other social media handles.
Quite honestly, this isn’t our favorite as it’s a little too basic. But this business card keeps it simple and tells you exactly what it wants.
The call to action is clear, “Follow ZEISS on Social Media” and you’re given their social media handles. Simple and effective (maybe not super effective).
Tons of Instagram Information
We love this business card!
This one showcases your profile picture, followers, and top posts, and has a QR code along with other contact information.
It contains a bunch of information but does a great job of not making it look cluttered.
Final Thoughts on Instagram on Business Cards
Adding your Instagram information is an effective way to upgrade a boring business card and drive people to your social media accounts.
Obviously, you can do this with other social media platforms as well. But make sure you are optimizing your content to make use of the new followers you might gain through your business card.
Funneling potential clients to your social media account if you don’t have good content promoting your product or services won’t do any good.
So, if you want to reap the benefits of a beautiful business card showcasing your Instagram account, you should start posting good content too!
Frequently Asked Questions
Do you put Instagram on a business card?
You can put your Instagram on a business card and get attention to your account. It is a great way to direct your connections to your social media so they can get familiar with what you do.
How do I show my Instagram on a business card?
There are many ways to do this. You can add your Instagram QR code, handle, or URL to your business card. But QR codes are the easiest when it comes to user experience.
People can use their smartphones to scan it and visit your account.
Should you put social media on business cards?
Adding your social media handles to your business card is a good idea. It gives people another channel to contact you and see your work if you are optimizing your content on social media.
